Think for a moment about the reason you first entered the hospitality industry. Maybe you were a teenager hoping to earn some extra cash. Or maybe you were a home cook excited to turn your passion into a career. Maybe you grew up in a family-run business and dreamt of taking over the restaurant yourself one day. Whatever your reason, you were likely brought to the industry for personal reasons and soon realized that being in hospitality isn’t about you at all; rather, it’s about your guests. You can offer them anything you desire, but if your guests don’t want what you’re serving, you’re no longer in business.