Our Mission & Story
We are the world’s leading certifying body and consultant network for high-quality plant-forward programming and vegan guest services.
The Problem We Solve
Vegan travelers and diners represent one of the fastest growing guest segments in the world and most hospitality businesses are not prepared to serve them. The result is an inconsistent, often frustrating experience that takes away from their vacation or meal and costs hotels and restaurants business, customer loyalty, and reputation. These are all measurable losses that a stronger vegan guest offering would prevent.
Vegan Hospitality exists to intervene in this narrative by doing what no one else has done: setting the industry's first formal benchmarks for the vegan guest experience, certifying the properties that meet them, and influencing the direction of hospitality from the top down toward a future that is more inclusive, more sustainable, and more profitable for everyone.
Our Consultant Network provides the tools, training, and guidance to local businesses around the globe that want to serve every guest with the same level of care, high-quality, and intention.
Our Story
Vegan Hospitality began with Meredith’s own repeated experience while traveling and dining: vegan guests were treated as an afterthought in mainstream hospitality spaces. This lack of preparedness led to uncomfortable situations for both guests and hospitality staff. Restaurant managers, chefs, and hotel executives wanted to do better but didn’t know where to start. In 2017, Meredith began working directly alongside restaurant owners and hotels in the Caribbean, a region seeing growing demand for vegan tourism but lacking the expertise to meet guests’ needs. She found that her clients wanted to do right by their guests; they just needed someone to show them what was possible.
Through that early work, Vegan Hospitality trained and established a global network of consultants that were equipped with regional expertise, allowing the organization to support hospitality businesses by meeting them where they are within their unique cultural and operational contexts. Hayley trained with Meredith in 2021, becoming the first Certified Vegan Hospitality Consultant in Africa, and she later joined Meredith to scale Vegan Hospitality’s global operations. Their work led to the development of the Hotel Certification—a rigorous evaluation process designed to help build the sustainable, inclusive infrastructure where vegan guests are prioritized as a standard — not an exception. When hospitality businesses meet or exceed these standards, they should be recognized and celebrated for their commitment.
Vegan Hospitality is working to elevate the entire industry by helping mainstream hotels, restaurants, and food service operations recognize and genuinely meet the needs of the vegan guest segment. What's not yet broadly understood is that serving these guests well sits at the intersection of wellness tourism, sustainable travel, and multicultural inclusivity: three of the most important trends shaping hospitality today. By helping the industry meet vegan guests with the same care and consistency it extends to everyone else, Vegan Hospitality is normalizing inclusive service as a hallmark of exceptional hospitality and a proven driver of loyalty, reputation, and revenue.
Our Key Program Areas
Consultation Services
Hands-on strategic and operational consulting for industry leaders ready to serve plant-forward vegan guests with confidence. We partner with your team to offer custom services according to your needs, such as company-wide menu assessments, scalable staff training, plant-based product partnerships, and building new experiences that reflect the needs of every guest.
Certifications
The Vegan Hospitality & Tourism Certification is the global benchmark for vegan-friendly accommodations. The certification process meets industry recognized standards including third-party auditing, publicly visible criteria, a structured pathway to certification, anti-greenwashing intent, and the marketing recognition that signals your property’s commitment to meeting the industry standard for vegan guest inclusivity.
Online Courses
Our training programs equip aspiring hospitality professionals with the practical expertise to implement inclusive guest experiences. Delivered virtually, self-lead with support by our team for immediate real-world application.
Our Hospitality Partners
We’re proud to work alongside some of the world’s most forward-thinking hospitality organizations via direct consulting, certification, and collaboration through alliance partnerships.
“Having vegan options brings more variety to our menu. We are receiving very positive feedback about the dishes. Even non-vegan guests love the new options!”
From Our Blog
